Pages: 1
| Posted: 05 Feb 2008 05:12 | ||
|
Registered User |
Posts: 52 Join Date: Oct 2007 |
|
|
I post this in the diyflix.com blog. thought it may be useful info for here...
A note on trailers. At least two types of trailers are needed. # The first type is a short “commercial†trailer, with a teaser, lasting shorter than a minute. So Much So Fast used the tag line, “What would you do if you were 29 and found out you may have only a few years to live?†A good tag line in the trailer invites viewer to find out more. # The other type is the longer traditional highlight trailer with extended scenes from the movie. This trailer can be substantially longer. While the first trailer baits the viewer, the second trailer pulls the viewer deeper into the story. On a practical note, each trailer should have your company name and website address at the beginning of the trailer and during the black fade at the end of the trailer (at least for 3 seconds). If you can add a watermark of your website address at the bottom of the trailer, even better. This lesson was learned by one client who found out that their trailer was appropriated on YouTube by another user. The copy-cat registered close to 23,000 views, while our client only garnered 4,700 views. Unfortunately the client’s trailer did not mention the movie, company, or associate back to their website. All those views by potential customers were wasted. |
||
Pages: 1
