Join Date: Nov 2008
Some clients have inquired about more control relating to how their product is being "associated." Currently, Amazon uses customer data on their website to determine which and how your product is associated with other products.
On most product pages, you will see features such as:
"--% of customers who visit this page buys the product."
"--% of customers who clicked this product from searching."
"--% of customers who clicked this product from another listing."
These are determined by the "meta-data" (data of data) that Amazon acquires through customer use.
1. Customers can "tag" your product to a search term:
If customers feel that they can expand on the "search terms" (terms that lead to your product when entered into the search field) of your product, they can add a term to associate it with your product. Amazon also shows you how many users tagged the terms.
2. "What Do Customers Ultimately Buy After Viewing This Item?"
This shows the top 4 items customers buy after viewing your product page.
3. "Customers who bought this item also bought.."
This shows all related products customers buy after buying your item, or with your item.
4. How does Amazon determine the placement of your item when a related search term is searched?
Amazon determines this with various different meta datas:
a. How many times customers clicked your item when searching with that term
a1. How many times customers bought your item after searching for it.
b. How well it sells, and how well it sells within the item's respective category/genre.
c. How "active" users are on your product page (tagging searched, reviewing item, adding your item to their personal lists/wish lists)
d. Who buys your item in relation to items in the same category.
You can make your product's page more efficient by:
Adding more relevant search terms. Be sure to be specific in your terms.
Making sure to avoid "dead" words like school, team, institution. These words are not only too broad, but too many products use them.
Anticipate what users will search for when looking for your product, and adding that as a search term.
If you want a higher chance or having your item "associated" with another, hot-buy item; be sure to add the search terms related to that film also.